Aidonia to headline Live Wire

Appleton Estate has officially been announced as the title partner for the highly anticipated Appleton Estate Live Wire event on Thursday, with dancehall heavyweight Aidonia as headline act.

The event will take place inside the iconic Usain Bolt's Tracks & Records (UBTR) in St Andrew, promising an unforgettable night of high-energy entertainment, premium experiences, and authentic Jamaican vibes. It will climax the month-long celebration of UBTR.

As title partner, Appleton Estate brings its Signature legacy of excellence, craftsmanship, unique cocktail blends and bold Jamaican spirit to the Live Wire experience. Mark Telfer, channel and customer marketing manager, J. Wray and Nephew Limited, said with Aidonia headlining the event, fans can expect great, live, dynamic performances and chart-topping hits.

"Aidonia continues to captivate audiences locally and internationally. Aidonia's performance is expected to be a major highlight of the night, as fans anticipate an electrifying set filled with fan favourites and high-octane stage presence. He has proven himself to be a true partner with the Campari Group for our 'Respect The Bitter' campaign as brand ambassador, and by extension, the Wray & Nephew family. So we are confident he will deliver again," Telfer said.

From the Appleton Estate brand, he said patrons can expect well-curated Appleton

Estate rum cocktail offerings, immersive brand moments, and a vibrant atmosphere that celebrates the very best of Jamaican culture and music.

"This partnership represents a natural alignment between Appleton Estate's rich heritage and the pulsating energy of Jamaica's music scene," said Telfer. "Live Wire is about creating premium, memorable experiences, and there's no better way to do that than with great music, great people, and exceptional rum."

For Carlton Davy of Yung Kingz Entertainment, organisers of Live Wire, the event promises a seamless blend of music, lifestyle, and premium entertainment.

"We're excited about this partnership as we continue building Live Wire into a premium live music experience. At its core, Live Wire is about reggae and dancehall on a live band -- bringing a fresh energy to the culture. Patrons can expect high energy, strong production, and an electric atmosphere. With Aidonia headlining and Amanyea setting the tone as the opening act, it's set to be an unforgettable night," Davy said.