Influencers take over FRi~NALLY this summer

Kingston’s summer entertainment calendar is getting a creative refresh as FRi~NALLY prepares to hand over the reins of its bi-weekly series to four of Jamaica’s most influential digital creators.

K’Vonne ‘Prince Pine’ Legore will kick off the creator-led series this Friday at the Gaza x Gully Edition, setting the stage for a summer of unique experiences shaped by the personalities and creative visions of Jamaica’s online stars.

The takeover will continue on July 24 when Shereese Renee Palmer brings Bottles & Babes to life, followed by Karlando ‘Bad Sekki’ Bailey, who will take control of Sum A Dis Sum A Dat on August 14.

The series will conclude on August 28 with Tyrel ‘One Supreme’ McLean’s Likkle Throwback, a nostalgic celebration expected to tap into Jamaica’s love for classic moments.

The initiative marks the latest evolution for FRi~NALLY, the bi-weekly entertainment brand that has spent the past six years building one of Kingston’s most recognisable event series through consistent experiences, bold concepts, and a willingness to push beyond traditional event promotion.

“Since launching FRi~NALLY in 2019, we’ve always challenged ourselves to find new ways to elevate the experience for our patrons,” said Daniel Wong, co-founder of FRi~NALLY.

He said content creators already command incredible attention online. By putting them in the driver’s seat, Wong said his brand is allowing them to showcase their creativity and demonstrate that creators can be much more than promotional partners.

Andre’ Skeen, team lead for The Influence Jamaica, said FRi~NALLY is an appropriate partner for the enterprise.

“The brand has the energy, the audience, and the cultural connection that makes sense for our influencers and for the kind of experiences we want to create,” Skeen said.

The Summer Series introduces a competitive element, with each creator taking creative ownership and being evaluated on the creativity of their event promotion, audience engagement, attendance, and the overall commercial success of their staging. While the winning prize package remains under wraps, organisers have confirmed that it extends beyond a cash incentive and will include opportunities designed to recognise creativity, entrepreneurship, and influence.

Supporting the initiative is Blossom Concepts, the official décor partner for the Summer Series. Working with an equal décor budget for each staging, Blossom Concepts will collaborate closely with every creator to interpret their vision, elevate the aesthetics of each event, and incorporate engaging design elements that ensure that every experience is distinctive while maintaining a level playing field.

“We’ve challenged ourselves as promoters to rethink what event marketing can look like and to create something that excites and entertains audiences before, during, and after the event,” said Jared Samuel, co-founder of FRi~NALLY.

“By placing creators at the centre of the experience, we’re introducing a new way for audiences to engage,” Samuel said. “If this series encourages more brands to see creators as genuine collaborators rather than simply promotional tools, then we’ll know we’ve created something that extends beyond this summer.”